Go-To-Market (GTM) Strategy
01
Target Segment Selection & Value Proposition
Where to play and how to win. The Indian market is not a monolith; it is a collection of diverse micro-markets. We help you identify the "Low Hanging Fruit"—the specific regions, industries, and demographics where your product will gain the fastest traction.
Segment Prioritization: Ranking market segments based on growth potential, ease of entry, and competitive intensity.
Localized Value Prop: Refining your messaging to ensure it solves a specific “Indian problem,” moving beyond global generic benefits.
Pricing Strategy: Benchmarking against local purchasing power parity (PPP) to ensure your price point is competitive yet profitable.
02
Distribution & Channel Strategy
Getting your product into the right hands. Logistics in India can be a challenge. We design a distribution architecture that ensures your product reaches its destination efficiently, whether through traditional "Kirana" networks, modern retail, or e-commerce.
Omnichannel Design: Balancing offline distribution with India’s booming digital commerce platforms (Amazon, Flipkart, ONDC).
Dealer & Distributor Recruitment: Identifying, vetting, and onboarding the right partners who have the local “muscle” to move your inventory.
Supply Chain Optimization: Designing a hub-and-spoke model to minimize transit times and reduce warehousing costs across India
03
Regulatory & Legal Launchpad
Ensuring a "Clean" entry from day one. A GTM strategy is only as good as its compliance foundation. We handle the "red tape" so your launch isn't delayed by paperwork or regulatory surprises.
Entity Structuring: Recommending the ideal legal structure (LLP, Subsidiary, or Liaison Office) for your specific GTM goals.
Compliance Checklists: Ensuring all product certifications (BIS, FSSAI, etc.) and tax registrations (GST) are in place before the first sale.
Intellectual Property (IP) Protection: Securing your trademarks and patents within the Indian legal framework to prevent “look-alike” competition.
04
Execution Roadmap & Pilot Launch
Turning the strategy into a success story. We don't just hand over a report and leave. We stay with you through the "Beta Phase," monitoring performance and tweaking the strategy based on real-time market feedback.
Phased Rollout Plan: A 30-60-90 day execution schedule with clear KPIs for each stage of the launch.
Market Testing (MVP): Running controlled pilot launches in specific cities (like Surat or Bangalore) to test consumer response before a national rollout.
Performance Monitoring: Providing data-backed insights on initial sales velocity, customer acquisition costs (CAC), and brand awareness.